Customers often decide what looks good before they ever read the description. Professional food photography and videos give your restaurant appetizing visual content that can be used across your menus, website, social media, online ordering and other marketing.
Menu Surgeon photographs food with the restaurant’s larger marketing picture in mind—creating images and videos that aren’t just attractive, but useful.
Long before a customer tastes a dish, they’re forming an opinion based on what they see. The right photography can make a menu item more appetizing, help customers understand what they’re ordering and give your restaurant stronger visual content everywhere your food appears.
Professional lighting, composition and presentation help showcase the textures, colors and details that make a dish appealing.
Food photography can help customers visualize unfamiliar dishes, discover items they might otherwise overlook and feel more confident about what they order.
A coordinated library of professional food images gives your restaurant stronger visual consistency across menus, websites, social media and other marketing.
The real value of professional food photography isn’t limited to a single menu or social media post. A well-planned photography session can create a library of visual content that your restaurant can continue using across its marketing.
Use professional food photography to draw attention to featured dishes and make the menu more visually appetizing.
Give customers an immediate sense of your food, restaurant and brand before they ever walk through the door.
Build a library of original restaurant content for promotions, featured dishes, specials and everyday posts.
Help customers quickly recognize dishes and make ordering decisions when browsing your online menu.
Use professional food images for digital ads, print advertising, flyers, posters and promotional campaigns.
Present your food more professionally wherever customers encounter your restaurant online.
Different marketing channels need different types of visual content. Menu Surgeon can capture both professional still photography and videos during the same food photo session, giving you more ways to showcase your food and your brand.
High-quality still photography for menus, websites, social media, online ordering, advertising and other restaurant marketing.
Sessions can include individual dishes, groups of menu items, drinks, desserts, restaurant interiors and other visual content your restaurant needs.
Video adds movement, atmosphere and personality to your restaurant’s marketing. Short-form food and restaurant footage can be captured for social media, websites and promotional content.
Depending on the project, that might include food preparation, finishing touches, sizzling dishes, pours, close-up food movement or other moments that bring the restaurant experience to life.
A productive food photography session starts before the first plate reaches the table. We plan around what your restaurant needs so the time spent photographing your food produces useful marketing content.
We identify which dishes and other content should be photographed and where those images are most likely to be used.
Your kitchen prepares each dish as it normally would while we make small presentation adjustments when necessary for the camera.
We photograph—and when appropriate, film—the dishes using professional lighting, composition and equipment.
The images / videos are edited and prepared for use across your restaurant’s marketing.
Great food photography starts before the camera comes out.
This practical guide walks restaurant owners and kitchen teams through preparing for a professional food photo shoot—from building the shot list and scheduling around service to plating dishes so they look their best on camera.
▶ Plan the Shot List▶ Prepare Dishes for the Camera▶ Avoid Common Plating Mistakes▶ Keep the Shoot Moving Efficiently▶ Get More Usable Photos from the SessionFood photography and video sessions are billed at $75 per hour, including travel and editing time. The total cost depends primarily on the location, number of dishes being photographed and the amount of content being captured.
Before scheduling the shoot, we’ll discuss what you need photographed, how you plan to use the content and approximately how much time the session is expected to require.
