Menu Surgeon combines restaurant menu strategy, food photography, social media, websites and restaurant marketing expertise to help restaurants increase sales, improve profitability and build stronger brands.
Great restaurant marketing starts with understanding the business behind it. Before we worry about colors, fonts, photos or layouts, we look at what you’re selling, what makes you money, what your customers need to understand and what you want them to do next.
Then we prescribe the right solution—whether that’s a more profitable menu, better food photography, stronger social media, a better website or a combination of services working together.
From your menu to your website, the strongest restaurant marketing happens when every piece works toward the same goal: getting customers hungry, getting them through the door and giving them reasons to come back.
Your menu should do more than list what you serve. Menu Surgeon combines strategic organization, pricing, descriptions, food photography and professional design to help guide customers toward the items you most want to sell.
For restaurants that want to dig deeper, our Menu MRI analyzes profitability and identifies opportunities before the redesign begins.
Professional food photography helps customers decide what they want before the first bite. Menu Surgeon creates appetizing photos and videos that can be used across your menus, website, social media, online ordering, delivery platforms and other marketing.
One photography session can provide content for your entire marketing system—helping you get more value from every shoot while keeping your restaurant’s visual brand consistent everywhere customers see it.
Menu Surgeon creates restaurant-focused social media content built around what makes your business worth visiting: your food, specials, events, personality and brand.
Whether you want us to handle your social media for you or you’d rather manage it yourself, we offer both Fully Managed and affordable DIY options designed specifically for restaurants.
Your website should make it easy for hungry customers to see your food, explore your menu, find your hours and location, and take the next step—whether that’s visiting, calling, ordering or making a reservation.
Menu Surgeon combines professional WordPress website design, content writing and SEO strategy with an understanding of how restaurants actually market themselves.
Restaurant marketing is most effective when strategy, design and execution work together. Here are a few examples of how Menu Surgeon puts that approach into practice.
MENU ENGINEERING • MENU DESIGN • FOOD PHOTOGRAPHY
Bonnie C’s wanted more than a new look for its menu. Menu Surgeon started with a Menu MRI, analyzing menu performance and profitability before combining strategic organization, food photography and professional design into the redesigned menu.
The result is a menu designed around the business behind the food—not simply a prettier version of what came before.
BRANDING • MENU DESIGN • FOOD PHOTOGRAPHY • WEBSITE • SOCIAL MEDIA
Sedra Bistro was built as a restaurant brand from the ground up. Menu Surgeon helped develop the visual identity, restaurant menu, food photography, website and social media presence before the restaurant opened.
By coordinating the menu, photography, website and marketing together, Sedra launched with a consistent brand across nearly every place customers encountered the restaurant—and Menu Surgeon continues to help maintain and market that brand today.
I’m Michael Bell, founder and Chief Menu Surgeon of Menu Surgeon Marketing. I’ve spent more than 25 years working in design and marketing, including roughly 20 years specializing in restaurants, menus and foodservice.
That experience taught me that effective restaurant marketing isn’t just about making things look better. It’s about understanding the business first—what you’re selling, what makes you money, what your customers need to see and what will motivate them to take action.
The best measure of our work is what happens after the project is finished. Here’s what restaurant owners and business clients have to say about working with Menu Surgeon.
“This is my go-to menu guy; quick turnaround, awesome graphics, great value for the dollar. It’s not often you find someone so professional, accommodating, and gifted as Michael. I’ve had the pleasure of working on several menu projects with him. His ability to capture the customers vision while driving higher profit through a professionally designed and engineered menu is incomparable.”
Referral Partner
“Mike Bell with Menu Surgeon delivers incredible designs and is a wealth of knowledge when it comes to marketing and building a social media presence. He’s exceeded my expectations and provides his service at a small fraction of what you’d expect. Take him up on his offer for a free consultation.”
Social Media Customer
“Mike is a rockstar!!! Marketing is his thing, his creativity and work ethic make him irreplaceable!!”
Website Customer
Restaurant marketing shouldn’t begin with wondering what everything costs. Here are starting prices for some of Menu Surgeon’s most popular services.
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