LOGOS AND BRANDING
What’s the difference between Branding, Identity and Logos?
Understanding the difference between Branding, Identity and Logos can sometimes be difficult. Public perception of their meaning has blurred, and many people use the terms interchangeably, even people who do it for a living. Here is the most basic differences between the three:
Perceived emotional corporate image as a whole.
Visual aspects that form part of the overall brand.
Graphic that identifies a business in it’s simplest form.