LOGOS AND BRANDING

What’s the difference between Branding, Identity and Logos?

Understanding the difference between Branding, Identity and Logos can sometimes be difficult. Public perception of their meaning has blurred, and many people use the terms interchangeably, even people who do it for a living. Here is the most basic differences between the three:

BRAND

Perceived emotional corporate image as a whole.

IDENTITY

Visual aspects that form part of the overall brand.

LOGO

Graphic that identifies a business in it’s simplest form.

New Logo Design Branding Guidelines

starting price for a new logo, one-time fee

* It may be more depending on several factors, including how many final versions are needed, and the number of revisions back-and-forth.

New Logo Design:

We will work with you to develop your company’s new logo. We take the following factors into account:

What use will the logo be needed for? (Website, Business Cards, Social Media, Signs, Clothing, etc…)
The company’s colors
The company’s industry
Will the logo need to fit into a Vertical, Horizontal or Square space?

Once we have finalized the design of your new logo, we will provide you as many versions of the logo as you need, in multiple file formats (AI, PDF, PSD, JPEG, and PNG are the most common). In the future, if you need your logo in a format we didn’t initially provide, we will provide it AT NO ADDITIONAL CHARGE.

Logos We Have Designed:

one-time fee

Branding Guidelines:

After a new logo has been finalized, many companies wish to have a Branding Guidelines sheet created. This sheet lays out specific instructions on the future use of the logo, and explains what fonts, colors and versions of the logo can and cannot be used. The Branding Guidelines Sheet is very helpful to have if your logo is going to be sent out to many different companies to be produced, like sign companies, printers, screen printers, promo product companies, etc… It helps to keep your logo and branding consistent across many different mediums.

Example of Branding Guideline

Click to view as a PDF.

LOGOS AND BRANDING

What’s the difference between Branding, Identity and Logos?

BRAND

IDENTITY