Staying active on social media takes more than snapping a picture and hitting “Post.” It takes planning, content creation, graphics, writing, scheduling and consistency.
Menu Surgeon handles the day-to-day work of keeping your restaurant active and visible online—so you can spend more time running your restaurant.
Posting consistently matters. But effective restaurant social media also requires knowing what you’re trying to accomplish and how social media fits into the rest of your marketing.
Promotions, menu items, events, featured dishes, behind-the-scenes content, reviews and other topics give your audience different reasons to pay attention to your restaurant.
We create captions and branded graphics designed around your restaurant rather than filling your feed with generic content that could belong to anybody.
We schedule and publish content throughout the week, helping your restaurant maintain an active presence without you having to remember what needs to go out next.
Fully Managed Social Media is designed for restaurant owners who want a consistent professional presence without having to manage the day-to-day content themselves.
We develop an ongoing mix of content around your restaurant’s menu, promotions, events, customers, people and personality—so you’re not scrambling every day to figure out what to post.
We write the copy that accompanies your posts in a voice appropriate for your restaurant. Menu Surgeon’s background in journalism and creative writing brings an added level of experience to every caption.
We create professional social-media graphics for specials, events, announcements, testimonials and other restaurant content—designed to look like they belong to your restaurant, not just anyone’s feed.
We schedule and publish your content throughout the week, helping your restaurant maintain a consistent presence without you or your staff having to remember what needs to go out next.
Food, menu items, promotions, events, restaurant news, customer feedback, educational content and more can all become part of the mix—keeping your feed from becoming the same sales message over and over.
We can distribute content across the appropriate social channels your restaurant uses, helping you maintain a consistent presence across multiple platforms from one place.
Your exact content mix will depend on your restaurant, available photography and marketing needs.
more when needed
Our Fully Managed Social Media service typically includes 5–7 posts per week, giving your restaurant a steady stream of fresh content throughout the week.
But the goal isn’t simply to hit a number.
We want your content to give customers reasons to notice your restaurant, remember what you offer and come back to see what’s happening next.
Hiring Menu Surgeon to manage your social media doesn’t mean giving up control of your restaurant’s online presence.
You can still post whenever you want, interact with customers, share something happening at the restaurant or boost a post you want to promote.
We handle the ongoing content and consistency. You remain part of the conversation whenever you want to be.
Good restaurant social media shouldn’t look like the same advertisement posted over and over. A restaurant naturally provides a variety of stories, products and experiences that can become content.
Put the spotlight on what customers came to eat.
Give customers another reason to visit.
Keep customers informed about what’s happening at your restaurant.
Turn positive feedback into additional social proof.
Show some of the people and personality behind the restaurant.
History, traditions, employees, ingredients and other details help customers get to know the business.
A social media specialist may focus on your posts. A photographer focuses on your photos. A web designer focuses on your website. A graphic designer focuses on your designs.
Menu Surgeon sees how those pieces connect.
We understand how your menu, food photography, website, branding, promotions and social media can work together as parts of the same restaurant marketing strategy.
That means a photo taken for your menu can become content for social media. A promotion on Facebook can connect to information on your website. Your branding can remain consistent from the menu in a customer’s hands to the post they see on their phone.
Instead of coordinating several specialists who each see one piece of the puzzle, you have one marketing partner who can see the bigger picture.
Social Media Takes More Work Than It Looks Like.
Between customers, employees, food costs, vendors, schedules and everything else that comes with running a restaurant, social media can easily become one more thing on a very long to-do list.
Posting occasionally is easy. Maintaining a consistent, professional social media presence week after week is another story.
Someone has to decide what to post, gather photos and information, create graphics, write captions, schedule the content and keep everything moving—even when the restaurant gets busy.
That’s what Fully Managed Social Media is designed to take off your plate.
Menu Surgeon handles the ongoing content creation and scheduling so your restaurant can stay active online without social media becoming another daily responsibility for you or your staff.